face.
New,
Lately, I felt the need to refresh my visual identity — not to reinvent everything, but to realign it with how I work and think today.
I started with something simple and very personal:
→ creating a new illustrated face for my socials,
→ and designing a new logotype built from the letters of my first name.
This project was really about process.
Sketching, deconstructing letters, playing with grids, proportions, weights, and imperfections. Letting the shapes evolve slowly, from rough hand drawings to more structured forms, until everything felt coherent and honest.
New,
year.
I wanted something that sits between structure and intuition, typographic but expressive, precise but imperfect.
The final logotype is directly rooted in the sketches, the grids, and the iterations that came before it.
New,
logotype.
Sharing a bit of the behind-the-scenes here, because for me, the thinking and the trials matter just as much as the final mark.