JEAN PAUL GAULTIER
La Belle & Le Beau (2019)
Directed the visual communication for the Paris stands exhibited in multiple locations. Selected the color palette, plant visuals, and framing elements surrounding both perfumes. Also designed the Merci Qui? page, adapting existing templates from previous campaigns while integrating the new visuals.
Cohesive visual communication deployed across social media and digital platforms, fully aligned with the strong identity of the Jean Paul Gaultier brand.
In 2019, Jean Paul Gaultier opened the doors to a new universe, a symbolic paradise inspired by his garden. A place of temptation and attraction where La Belle and Le Beau embody a modern reinterpretation of Adam and Eve.
This universe echoes both the genesis myth and the iconic fragrances Classique and Le Male, blending memory, sensuality, and desire.
La Belle represents the absolute essence of femininity, while Le Beau is a fresh and powerful fragrance celebrating masculine virility.