LINE UP x PARIS SAINT-GERMAIN
Paris Saint-Germain Football Kits(2019)
LineUp is a Paris-based vintage store specializing in football and sportswear.
To promote the shop, an exclusive event was organized in collaboration with Paris Saint-Germain, featuring a limited sale of classic PSG kits.
As part of the creative team, I designed the event visuals for Instagram. The two visual directions were inspired by the iconic 1993–1994 home and away kits.
I used patterns from Daniel Richter’s first PSG jersey, Nike’s historic dot pattern, and the original PSG logo, a strong symbol for fans.
High-engagement social media content that significantly contributed to event attendance and jersey sales.